alphabet

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

Last week, FTC Chair Lina Khan announced a probe into Big Tech’s relationship with generative AI companies at an FTC forum to address competition concerns related to AI technology – its first AI-focused tech summit.

Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

Alphabet’s strong revenue numbers were “led by solid growth in the retail vertical” across search and YouTube, Google Chief Business Officer Philipp Schindler said during Alphabet’s earnings call.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?

Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track. Their attention, unsurprisingly, turned to the potential opportunities for generative AI.

The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look.