Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Amazon Juices Profits, With A Big Assist From The Ads Biz
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
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Were We Wrong About the Value of First-Party Data?
There are myriad reasons behind any business failure. But the failure of so many DTC brands raises the uncomfortable question: Were we wrong about the value of first-party data?
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Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
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First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem
Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
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LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech
LiveRamp will acquire Habu for $200 million, further consolidating the data clean room tech category.
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ASICS Shows How Ad Experimentation Is Like Running A Marathon
ASICS is testing data clean rooms and other cloud-based advertising solutions. It shows why vendor and channel tests are important, but not for the faint of heart.
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How A Gym Chain Became An Ad Data Seller
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right. The gym chain has an RMN now.
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Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try
In a blog post on Wednesday, Google’s senior director of product management, Victor Wong, defended the Privacy Sandbox APIs and laid out in very direct terms the flaws Google sees in common criticisms of its sandbox proposals.
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Retail Search Startup Symbiosys Raises $9 Million For Its ‘Collaborative Bidding’ Model
One retail search startup, Symbiosys, which launched last year, is trying to clean up the clutter with an idea it calls collaborative bidding
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Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
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