Amazon Juices Profits, With A Big Assist From The Ads Biz
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
The Programmatic and Marketing Technology Events of the Year
CTV Connect
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Programmatic I/O Las Vegas
Registration is now open for Programmatic I/O Las Vegas. 2024 Programmatic I/O season pass option available. Learn more here.
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AdExchanger at Cannes
The AdExchanger team is heading abroad to soak up the creativity and excitement that can only be found at Cannes. Join us ocean side for 5 days of innovation, inspiration, and conversation.
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Programmatic I/O New York
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AdExchanger Awards
Congratulations to all our 2023 AdExchanger Awards winners. Our 2024 program will open next summer.
View The Winners
2023 Top 50 Programmatic Power Players
AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year.
View the ListMust Read
Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
How Bayer Is Using Creative Analytics To Cure Its Data Divide
Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.
First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem
Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)
Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.