Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or SQL knowledge.
Although Optable participated in the W3C Privacy Sandbox working groups and has been testing Sandbox API integrations for the past eight months, its early access program represents its first foray into running real campaigns.
At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech and Data Showcase.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.
