Latest

commerce

Amazon Juices Profits, With A Big Assist From The Ads Biz

Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

Betty Louie, General Counsel, The Brandtech Group
OPINION: Data-Driven Thinking

5 Tips For Drafting An Ethical Generative AI Policy

FTC consumer protection

When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs

CTV

Media Buyers Report Promising Results From YouTube Shorts Pilot Program

PODCAST: The Big Story

The Big Story: Personalization Put-Offs

CTV Roundup

This DSP Sees A Future With Local Streaming Advertisers

Guest Column

Eric Mayhew
Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Daily Roundup

Daily News Roundup

YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor

Popular

  1. Comic: Mount Cookie
    Chrome privacy sandbox

    IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding

  2. lawsuit

    Why Does Nielsen Keep Suing Its Competition?

  3. The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative.
    generative AI

    Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data

  4. AdExchanger Commerce

    Were We Wrong About the Value of First-Party Data?

  5. Comic: "What's your email?"
    Publishers

    How Reward-Fueled Registrations Bring Addressable Traffic To Midsize Publishers

Must Read

Comic: Welcome Aboard
alphabet

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.

Creative

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
commerce

First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem

Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.

Online Advertising

As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals

Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.

an almost handshake
Investment

LUMA: 2024 Will Be Better For M&A (No, Seriously This Time)

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Comic: Stop Setting Money On Fire
commerce

ASICS Shows How Ad Experimentation Is Like Running A Marathon

ASICS is testing data clean rooms and other cloud-based advertising solutions. It shows why vendor and channel tests are important, but not for the faint of heart.

Writers

Podcasts

AdExchanger Talks

Inside Ally Financial’s Big Bet On Generative AI

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

The Big Story

The Big Story: The Stages Of Cookie Grief

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC’s first-ever AI tech summit.