The push for more privacy-compliant ad targeting, combined with recent advancements in the use of on-device signals like location and biometric data, could mean the industry is finally primed to unlock mobile’s true value.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad-based business versus one that relies on […]
Yahoo’s new Blueprint feature for its DSP offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.
Political advertising is in full swing for the US midterm elections. We go deep into where candidates are spending their digital ad dollars and how they’re using data, with special guest Grace Briscoe, who oversees some 850 ad campaigns as head of political business for Basis.
The FTC sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations.
Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does serve ads based on real-time location, but the company refers to this as contextual because the ads are based on wherever a given device is in the moment, rather than any meaningful connections or patterns about a particular user.
Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs. Whether it’s for audience segmentation or business operations, it can be tempting to buy the biggest data set available. However, it’s important that marketers think twice before diving in, especially when it comes to location data, writes Jeff White, CEO of Gravy Analytics.
